• 4 min read

A Concrete Website That Answers the Quote Questions

Can you pour my shop slab here, when could you start, and what could change the quote? That's what a customer needs to know before calling. Your website should answer with real job photos, a dated booking window, and the details that affect the price.

Show the work the customer is looking for

Someone planning a shop wants to see a shop floor. Someone considering a stamped patio has a different job in mind. Your photos should help each person find the relevant work.

Put the town and job in the caption, and describe what your crew actually did. That gives the customer more to judge than a general claim about quality.

A broad label hides the work a customer came to find. Name driveways, grain bin bases, and basement footings separately.

If you don't take small repairs or decorative jobs, say so. That saves the customer from making a call about work you won't do.

Explain what the quoted amount covers

Two slab quotes can cover different work. One might be for the pour; another might include base preparation and tear-out. A customer comparing numbers needs to see that difference.

Explain whether old concrete removal and hauling are included. Describe the base work covered by the quote, too.

Thickness and steel affect the amount. If the quote calls for rebar or mesh, give the customer a short explanation of that part.

Access belongs in the price discussion. A pump or wheelbarrow work may change the amount; explain how it applies to the job.

Finish is another part of the comparison. Broom, smooth, stamped, and colored concrete aren't interchangeable requests.

Say whether the price covers the complete job or is based on area. You don't need a price list for every possible slab to explain the basis.

Make the timing and travel limits clear

A shop project has other work waiting on its slab. A dated note about your current booking window helps the customer see whether the timing fits.

Use your own pour schedule, including whether you take indoor work through winter. Another crew's season doesn't tell your customer when you can come.

List your coverage by town and county. If small jobs have a tighter travel limit, say where that limit falls.

Keep that area consistent with your Google listing. Its service-area guidance allows up to 20 areas, generally within about two hours of the base.

Answer what happens before the pour

A customer may ask who arranges locates before excavation. A private feed to a shop needs its own answer. Describe who handles each on your jobs.

A license number gives the customer something to check. North Dakota's contractor rule applies when the cost, value or price of the job is over $4,000.

Minnesota has a different test for residential work. Its licensing page places concrete and masonry in one special-skill group.

A contractor doing only that skill generally does not need that state license. Direct contracts with homeowners for more than one skill generally do, subject to the listed exemptions.

That residential rule covers homes with one to four units. State your own license status. Avoid a claim that every concrete firm needs the same license.

Give the next call a useful starting point

After seeing the jobs, coverage, and timing, the customer can ask about their particular project. Your contact route should make that step straightforward.

A free preview can show these answers on one page with your business details. The preview guide explains that scope before a full build decision.

Show a customer how your quote works

Tell me which concrete jobs you want the page to cover. Ask how it should answer the questions behind a quote.

About Ben Huffman

Ben Huffman runs Dirt River Design, a one-person web shop in Grand Forks, North Dakota. He builds fast, plain websites for local businesses and runs ToolGrit, a free library of trade calculators.

More about Ben →